• BRAND

    SOUNDS OF SECRET BEAUTY.
    A CONCEPT OF “SECRET COUTURE” FOR AN ELEGANT, ORIGINAL, CLASSY, YET DARING AND UNCONVENTIONAL IMAGE THAT GOES BEYOND FASHION TRENDS AND SEASONS, BY ALWAYS ENHANCING PERSONALITY, STYLE AND INDIVIDUALITY.

    “MP DI MASSIMO PIOMBO” EMBRACES AN IDEA OF STYLE THAT CONVEYS INTENSE EMOTIONS AND FEELINGS, BY CAPTURING AND ENVISIONING DESIRES, PROVOCATIONS, ASPIRATIONS AND INTUITIONS OF MODERNITY IN A TIMELESS AND ABSOLUTE DIMENSION. OVERLAPPING OF MATERIALS, COLORS, PAIRINGS AND DETAILS, CONVEYED BY UNEXPECTED FEATURES AND BY A SENSE OF JOY AND EXUBERANCE THAT EXUDE IN FASHION AND IN LIFE.
    A NEW IDEA OF ELEGANCE, THAT ALMOST BECOMES A MISSION IN THE FASHION WORLD, TO ENHANCE OURSELVES AND OTHERS WITH DREAMS AND SMALL EXTRAVAGANCES BECAUSE, AS MASSIMO PIOMBO STATES: “I HAVE ALWAYS CONSIDERED THIS CAREER A CHALLENGE AGAINST ALL OF THE THINGS THAT ARE MEDIOCRE AND DISCOURAGING IN OUR LIFETIME.”

    AN AESTHETIC VISION, A BLEND OF TRADITION AND CONTEMPORARY, EMERGES FROM SEARCH FOR AND MATCH OF UNIQUE DESIGNS AND EXCLUSIVE FABRICS AND RANGES FROM THE HIGHEST MADE IN ITALY QUALITY TO THE MOST REMOTE CORNERS OF THE WORLD, WHERE, STILL TODAY, EXPERT WEAVERS CARRY ON HAND-WEAVING TRADITIONS THAT HAVE PASSED THROUGH TIME AND GENERATIONS.

    BABY HUNGARIAN ALPACA, SCOTTISH CASHMERE AND MOHAIR, OLD AUSTRIAN RAMMAND WOOLS AS WELL AS AFRICAN COTTONS, BELGIAN LINENS AND EXCLUSIVE SILKS HAND-PRINTED IN LYONS ARE USED FOR SUITS, JACKETS, COATS, ANORAKS AND KNITWEAR. SHIRTS, SCARVES, CLUTCH BAGS AND TIES FEATURING EXTRAVAGANT DESIGNS AND RENAISSANCE COLORS, SUCH AS PEACOCK BLUE, SEMBRE VIOLET, JEUNEHARDY, OUTRAGE ROUGE AND ORIENTALISTS’ SOUVE ROSE, IN A BLEND OF ROMANTIC JOIE DE VIVRE AND PASSION FOR ELEGANCE.

    THE RESULT IS A TOTAL LOOK OF UNIQUE GARMENTS, EACH ONE WITH ITS OWN DISTINCTIVENESS AND HISTORY, EMBEDDED TO ITS TRADITIONS AND CRAFTSMANSHIP EXPERTISE OF TAILORING MANUFACTURING ENTIRELY MADE IN ITALY.

    BY FOLLOWING THIS PERSPECTIVE, THE DISTRIBUTION STRATEGY DIFFERENTIATE ITSELF FROM TODAY'S MASS DISTRIBUTION, AS A SORT OF " PETIT CLUB ", BY CREATING A VERY SELECTIVE NETWORKS OF THE MOST EXCLUSIVE BOUTIQUES AND SHOPS AROUND THE WORLD THAT EMBRACE THESE VALUES.

  • BIOGRAFY

    IN 1989, AFTER HAVING COMPLETED HIS CLASSICAL STUDIES THAT HELPED HIM TO EMBRACE HIS CULTURE TOWARDS BEAUTY AND STYLE, MASSIMO PIOMBO UNVEILED THE SAME PASSION OF HIS GRANDFATHER, WHO WAS AN ENTREPRENEUR AND ARTISAN OF FABRICS, AND HE DECIDED TO LEAVE LIGURIA TO PURSUE AN EXCITING TRAINING PATH THAT LED HIM TO LONDON, SCOTLAND AND FRANCE.
    WITH JUST A SUITCASE FULL OF OLD FABRIC SAMPLES GIVEN BY HIS GRANDFATHER, MASSIMO EMBARKS ON A LONG JOURNEY WITH THE AIM TO LOOK FOR FACTORIES THAT HAD MANUFACTURED HIS GRANDFATHER’ FABRICS AND LEARN ABOUT ANCIENT AND HAND PROCESSING TECHNIQUES- SUCH AS HAND-WEAVING AND HAND-WASHING IN HIGHLANDS CREEKS- THAT WILL THEN INSPIRE HIS FASHION CREATIONS.
    INFLUENCED BY COUTURE EXPERIENCES IN THE STYLISH SAVILE ROW IN LONDON, FASCINATED BY OLD FABRICS AND BY THE MOST SKILFUL HANDICRAFTS MANUFACTURING PROCESSES DEEPENED DURING HIS MANY JOURNEYS, MASSIMO PIOMBO BLENDS QUALITY AND ELEGANCE IN EVERY WEAVE AND YARN OF HIS COLLECTIONS BY ADDING A DISTINCTIVE TOUCH OF ORIGINAL ITALIAN CREATIVITY.
    IT IS INDEED THE ABILITY TO COMBINE EXCELLENCE AND ECCENTRICITY, ELEGANCE AND INVENTIVENESS FOR THE CREATION OF STYLISH AND, AT THE SAME TIME, EXTRAVAGANT GARMENTS OF THE PIOMBO BRAND, THAT LED MASSIMO TO ENTER INTO THE FASHION INDUSTRY.
    IN 2011, THE LIGURIAN DESIGNER LAUNCHES HIS BRAND " MP MASSIMO PIOMBO " A PERFECT BLEND BETWEEN HIGH QUALITY CRAFTSMANSHIP OF TAILORING MANUFACTURING ENTIRELY MADE IN ITALY AND A CONSTANT SEARCH FOR UNIQUE AND EXCLUSIVE FABRICS FROM ALL OVER THE WORLD, A SYMBOL OF ELEGANCE AND STYLISH DESIGN, RICH WITH MASCULINE FEATURES AND POETIC VISIONS, FOR "ESSENTIAL ", VERSATILE BUT ALWAYS IMPECCABLE GARMENTS ENRICHED BY A CLASSIC BUT REVISITED TOUCH IN A MODERN TIMELESS STYLE.
    AS MASSIMO PIOMBO STATES, MP EMBRACES AN IDEA OF STYLE THAT CONVEYS INTENSE EMOTIONS AND FEELINGS. A CONCEPT OF SECRET COUTURE FOR AN ELEGANT, ORIGINAL, CLASSY, YET DARING AND UNCONVENTIONAL IMAGE THAT ALWAYS ENHANCES PERSONALITY, STYLE AND INDIVIDUALITY AND ONLY THROUGH THE FINEST QUALITY AND CREATIVITY CAN EXPRESS PASSION FOR LIFE AND FASHION THAT HAS ALWAYS DISTINGUISHED THE STYLISTIC AND PERSONAL APPROACH OF MASSIMO PIOMBO.
    BY FOLLOWING THIS PERSPECTIVE, THE DISTRIBUTION STRATEGY DIFFERENTIATE ITSELF FROM TODAY'S MASS DISTRIBUTION, CREATING A SORT OF “PETITE CLUB” OF THE MOST RENOWNED AND BEAUTIFUL BOUTIQUES AND DEPARTMENT STORES AROUND THE WORLD THAT EMBRACE THESE VALUES.

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